Become A Certified Placenta Encapsulator

Placenta Encapsulators use multiple unique methods to turn the hormones, trace elements, stem cells, vitamins, and nutrients into gentle maternal supplements. Placenta encapsulation is a meaningful, flexible career and a wonderful way to serve at the time of birth without the demands of being an ‘on call’ birth professional. It’s also a great  foundation for future expansion into additional service offerings. Placental remedies are part of the abundant provision of nature to support the vital and blissful state of bonding between mother and child; it infuses their physiology with a calm energetic focus while supporting rejuvenation and therapeutic rest.

Is Placenta Encapsulation Certification Right For You?

For those of us who want to make the world a little bit more like heaven on earth, one of the most meaningful investments we can make are those into families around the crucial time of birth.

It may seem trite, but we literally believe peace on earth starts with birth, and that supporting that first bond between mother and child is a fountainhead of acceptance and peace that can flow to restore every other area of disconnection in our world.

If you have a deeply felt calling to support newborn mothers with the placenta’s unique properties, you’re in the right place!

Ashley Houchin created this course out of a desire to support aspiring encapsulators with a course filled with the detailed information you’ll need to professionally answer all your client’s why questions, the media, social, finance, and business training to have your business thriving from day one, and the communal support to celebrate your journey into a new level of contribution and thriving. 

Placenta Encapsulator Certification Training

Discover How Quickly You Can Become A Confident, Certified Placenta Encapsulator

Become A field Expert

We’ve done our homework so you have to to do less (homework). Our curriculum is sourced by over 1000 medical journal articles, 400 popular books on birth, dozens of modern obstetric textbooks, and every single midwifery textbook published in English since the 1950’s. Our methods align with proven strategies that are improving birth outcomes worldwide, and all material is reviewed by field-specific Course Directors. But don’t worry! Our course’s reported months-to-completion is eight full months shorter than alternative trainings with similar course requirements and material, because our courses have been painstakingly condensed. Our foundational principles are arraigned into a strategic framework so you can easily internalize core principles into a developed intuition. Our short, digestible lessons are 20-40 minutes long and make sure “you’ve learned it” and not just “you’ve heard it”. When you leave our course you’ll feel like a professional, because you’ll actually be one.

Uncover Your Brilliance

 Our innovative courses will accelerate you into your own dynamic well-being first so you can show up for your clients as the best version of yourself. Our neuroscience-based training will equip you to exude a calm and joyous presence in the sacred birth space.

Birth is high-stakes. Being excellence in the face of challenges requires mastery of a lot of skills. We demystify how to build a foundation in your everyday life that can sustain the cost of really going for your dreams. For many students becoming a birth professional is a first, powerful step toward a life of higher contribution and success.


A Student’s Testimony About Our Lifestyle Design Courses: I am so excited about these courses, I’m only 18 min in and it is blowing my mind! Don’t worry, I’ve paused it to grab a cup or tea and write you back. I love love love your passion. I’m right there with you with my passion and commitment. They are absolutely eye opening and I’m quite certain it changed the trajectory of my doula business and my life! When you said the bit about, “I want your kids to be able to feel the difference in your home after taking this course”, I started crying. Ha! It’s just so powerful and refreshing to hear someone meet me with the same level of passion. I really want to do this the right way and honor myself and my family during the process. I want to not only help women and families have the absolute BEST birth possible, but I want to help my family live the best life possible. You marry the two ‘wants’ beautifully.  -Kendelle P Doula & Placenta Encapsulator

Launch Your Business

This module is project-based; it’s an action-based learning experience with curated assignments that systematically build the business assets you need to go live. You’ll build amazing relationships as we dream, brainstorm, flesh-out, simplify, and execute on your business. Imagine for a moment that you’ve finished an alternative training. You open up your browser and what do you type in the search box? What do you have to think of, to know, to create, to finish, in order to take that first payment and serve that first client? Our Academy doesn’t sell certifications; we unleash Brilliant Birth Professionals who have epic, complete businesses they’re proud of. With Brilliant Birth Academy you’ll be in business for yourself, but never by yourself.

I wanted to personally write you in this section because most students significantly underestimate how much work it takes to set up a thriving business when they’re doing it alone. It takes a very high level of intelligence and creativity to create a business that’s good for your clients and that’s good for you! Business is challenging: you can do a pretty good job, but you don’t get the sale–the client–the business unless everything is done mint*. And you don’t get referrals unless you’re extraordinary. The reason why we have so much additional support and resources for business in the program is because I’m really passionate about this–and truthfully– the reason why is because for a long, long time, my business wasn’t good for my marriage. It was ruining my health. I said I was doing it to give a better life for my five kids, but it wasn’t blessing my children. It wasn’t bringing increase to every area of my life; it was draining every area of my life. It’s not enough for you to certify and be able to help people if your marketing isn’t getting clients. If you’re not working with clients— you’re not…actually helping people. You have to have all the pieces, not just the certification. 

This week I helped a student set up an email capture on their website. I had two hour-long coaching calls about practical steps for students who were starting agencies. Trainer’s website copy on business and marketing may look the same, but there is a wide variance in both modern training and actual guidance on the other side. When you purchase Ashley Houchin’s Encapsulation course, you get coaching, community, and multiple other courses on branding, self-care, finances, marketing, etc. because our goal is to so deeply invest in you that you would have increase, transformation, breakthrough, and well-being in every area of your life with a service that comes from overflow. That’s my dream for you  -Steph Lind

One Student’s Testimony About Our Business Courses: “It’s rare to find a course that is so easily accessible online and yet moves you to create actual change in actionable steps in just the first 10 minutes of listening. I have never felt so inspired to uncover and work through my goals as I did with these business courses. There were multiple ah-ha movements that completely shifted the way I think about my business and the way I relate to being a birth worker. I am empowered to make changes in my professional and personal life that reflect who I am at the deepest level; this course without a doubt changed my trajectory.” 

-Tiffany A. Student of Midwifery, Herbology, & Life

Read More Student Reviews

The magic of our program isn’t secret content; it’s the dozen ways we’ve built-in community so that we can be with you in the process. We aim to hold you accountable—to yourself and the vision we uncover together.


Frequently Asked Questions

How Much Does The Certification Cost?

$497.00. We’ve spent thousands on our ‘done-for-you swipe files’ that include valuable assets like professionally composed legal waivers, dozens of marketing material design files, and lots more.

Building your birth business with us will be better, faster, and more affordable than doing it alone. But it won’t be cheap. Because there’s also the investment of your time. The value of your attention. The cost of doing your best, deepest, creative work to make a business that looks and feels like you—something that makes you proud to mention when people ask what you’ve been up to.  

The tuition investment is just the first step, the ‘raising the stakes’ decision that shows your commitment to overcome your status quo and to be somewhere different next year than you are right now.

Course purchase does not guarantee certification. In order to practice as a Placenta Encapsulator you’ll need to complete two ‘outside’ requirements: get your food handler’s certification, and a blood born pathogens certification (or submit proof of exiting completion status). These requirements cost less than $50 dollars total and we’ll walk you through why these are required, and the simple process to sign up and complete these steps. Upon completion of the course you will be able to sit for our 50 question multiple choice examination and after passing with a score of 70% will be permanently certified as a Placental Encapsulator!

What Are Your Institutional Standards On Preparation Location & Transport Rules

Despite other institution’s claims that preparing the placenta in clients’ homes is safer, no variation of blood borne pathogen transmission has been observed between institutions that require a client based preparation site vs other locations with over 30 years of time for that differentiation to emerge.

Placenta Encapsulation is one of many occupations that carries a risk of blood exposure. Tattooists, piercers, health-care workers, first-responders etc have the same risks. None of these other professions require services to only be rendered in the client’s home. The reason no other service-based occupations with a high risk of blood exposure require you to provide your own tools, or require services to be performed in the clients home, is because with proper sanitation protocols and safety precautions, it is completely unnecessary. 

Institutional infringements on encapsulator’s preparation preference significantly diminishes their profit margins due to increased costs. Additionally, many clients do not want the placenta prepared in their space and will not choose providers who are bound by their training institution to only offer services in the client’s home.

Brilliant Birth Academy is in alignment with all other service-based occupations with a high risk of blood exposure; none of which require you to provide your own tools for services rendered, and none of which require services to be performed in the clients home. These actions are unnecessary, costly to practitioners, and a frequent infringement on parental preference. The claims that these protocols make placenta encapsulation safer are unfounded. 

We have confidence in our placenta workers and the mothers they serve to come to their own informed decision on a preparation location and do not believe this decision requires institutional interference. We advise encapsulators to comply with all local laws. 

How Much Time Per Week Will This Program Take?

Around 5 hours per week for between 6-8 weeks. There are 40 hours of courses plus assignments. Most of our students have full schedules with families and jobs. Our intensive timeline will stretch you, but will still be manageable with real-life responsibilities.

More than half of your time will be spent producing work to launch your birth business. No lame book reports here or endless paperwork. The business and personal lifestyle design courses include practical, project-based assignments and personal challenges that will be interwoven through-out the course. A typical lesson might include a 10-minute video on a business strategy that ends with a curated assignment that will get you systematically building the business assets you need to go live. You’ll be acting immediately on new insights instead of thinking “oh, I remember that presentation on how to process credit card payments for my clients…but none of the specifics…how do I do that” …six months later (while you’re still not making money…).

These courses are organized around action, around finishing, around sharing your work and learning from that experience. As you complete projects you’ll set them ‘live’ and get coaching from your program directors, feedback from your peers, and then have an assignment to support fellow students with constructive feedback—which is just another way to help you play with the ideas you’ll be learning. You’ll build amazing relationships as we dream, brainstorm, flesh-out, simplify, and execute on your business. You’ll be in business for yourself, but not by yourself.

What’s the Uncover Your Brilliance Module All About?

In Uncover Your Brilliance Module, we get personal and practical. We believe your family is just as important as the ones you’re serving, and that’s why we’ve included lifestyle design strategies.

Our innovative and life-changing courses are built to accelerate you into your own dynamic well-being first, and to carry that to the families you serve. We think it matters, not just what you know, but who you are; so our neuroscience-based emotional skills training will equip you to exude a calm and joyous presence while serving in the sacred birth space.

Birth is high-stakes and showing up with consistent excellence in the face of challenges mastery of multiple skills. The courses will demystify what it takes to really be successful and how to build an exceptional foundation in your everyday life that can sustain the cost of really going for your dreams.

To start with, we’re going to clear the clutter in your workspace, your calendar, and your mindset, and we’re going to journey together toward creating a life and a business that you love. You’ll probably get excited, doubt whether the method will work for you, think it’s the dumbest idea ever, think it’s the best idea ever, think you only want to do the part that fits with your personality, realize you actually need to do the other part that you threw away, and come out at the end totally different and exactly true to who you always were. Best part: the course is long enough for you to develop new habits within a community of people who are also upgrading in a serious way so the results last.

You’ll master the skills you need to serve well during birth, but they’ll also prove invaluable as you tackle dream after dream. For many students becoming a birthworker is a first, powerful step toward a life of higher contribution and success.

What Deliverables Do I Actually Get With This Program?
  • Lifetime access to the Brilliant Birth Academy Placenta Encapsulation Certification online course.
  • Lifetime certification: no yearly fees here. Our continuing ed programs are voluntary, awesome, and free.
  • Epic Bonuses including courses like Finishers Formula, Self Care for Birth Pros, Brilliant Branding, etc. with more courses to come.
  • Premium Done-For-You Marketing Materials, legal/contract swipe files, social media assets and more.
  • Membership in the Brilliant Birthworker Online Community, where you’ll connect with others making the same strides.
  • Rapid response times and detailed attention on all your comments and questions so you never feel stuck waiting.
  •  A Brilliant Events Pass to all of Brilliant Birth Academy’s online events and summits.
  • A 40% off Brilliant Insider Coupon Code to use on ALL future course purchases with us.
  • An Ongoing Relationship with your training institution where we seek to add value and opportunities to you long term.
Wait, So Is This A Live Course Or Study At Your Own Pace Deal?

Both. You can view the video lectures any time, and even refer back to them with your life-time access pass. The material comes in PDF and video format you can access across all devices. The “Become An Expert Module” is a do-at-your-own-pace format, but you can leave questions in the comments section to get an answer right away, or save them for the live Q&A sessions. Some of our courses  involve personal challenges that students have a riot sharing about in our Facebook group hang out—but sharing is optional and feedback is only for fun. Just so you know, we had a clear the clutter course based on Marie Kondo’s work BEFORE she blew up. =)  

How Long Will This Program Take Me?

The fastest anyone’s done it is five weeks. The average length is hard to calculate but it’s about 8 weeks. Our completion rates are higher than industry standard and we value our student’s success– not just their initial payment. We’re here to help you succeed as quickly as possible!

Why Are Your Class Enrollments Hardly Ever Live?

Our courses are limited enrollment and only open four times a year so we can provide better support to our students. Our goal isn’t to be the biggest birth training institution, it’s actually to be small. Small in size, but massive in our vision to create a real difference in the way we train students who in turn change how we welcome babies into the world.

Being a birth professional and providing that conscientious, heart-centered service to newborns and their families during this critical period is one of the most meaningful things you could possibly do with your life. We think you’re brilliant. And worth investing in.

And that’ why our program is totally different than anything on the market. We invest an incredible amount of resources, time, and support into each birth professional we send into the field. There may be less Brilliant Birth Professionals, but people can recognize our graduates. They’re gracious and articulate and extremely impressive.

In Our Courses You’ll Discover:

  • The secret to understanding dosage guidelines. This will be vital to your reputation. Plus the exact questions to ask that will ensure you have to get all the information you need for best recommendations.
  • How to be articulate and confident explaining the science behind the results of your offerings so you can nail those ‘closing the deal’ conversations & feel at peace charging for your valuable service. BONUS Use our done-for-you scripts to best communicate the value of the services you offer.
  • The single most transformative potential of the medicinally-used placenta. And why no other schools are teaching this simple, specific medicinal application.
  • The surprisingly easy, mindset shift you need to be completely natural, easy, and free when talk about (and asking for) money.
  • The number one reason clients ask for a refund and ways to reduce this from happening.
  • How to help clients feel confident and comfortable within five minutes at your first meeting. We’ll give you advanced training to create excellent rapport.
  • Plus: Get multi-media marketing materials, done-for you client scripts, legal contracts, and other valuable professional assets.

google-site-verification: google9a2fa5b15c5233ad.html

Ashley Houchin Course Director

Discover Everything You Need
To Become Everything You Want To Be


Transform into an articulate, successful, industry leader. Our course has been re-imagined from the ground up to honor your deepest callings and transform you into an expert on birth.


Re-imagine what’s possible within a real community of brilliant people who are on the same trajectory of growth as you are. Join the movement and discover how easy it is to up-level when you’re with friends.


Discover the thrill of committing to a life that requires you to be your most dynamic self. Become everything you can be to serve each birth with the excellence it deserves.


You’ll be in business for yourself, but never by yourself. We give world-class support as a part of our vision to develop world-class birthworkers. Get the guidance you need to flourish.